![]() ![]() Sustained – when you focus on one task for a long time, like when you concentrate on a single task this is also called attention span, and this is the attention you are looking to capture with your YouTube viewers. ![]() Executive – when you can block out all unimportant features and focus your attention on the thing that matters at the moment.Divided – when you focus on two things simultaneously, like trying to text and drive (which you should never do).Selective – when you block out other things and focus on one selected feature, like talking to someone in a loud environment.Actually, there are four types of attention: It means that people's attention is both selective and limited. Attention is not only the thing we tend to focus on, but it is also the things we need to tune out. To increase watch time and drive visitors to your content, you need first to understand how people's attention works. In short, we can describe hooks as attention grabbers for videos. It is essential to increase watch time and build your YouTube brand, so read on for more advice on how to get your viewers glued to your content. It has put a lot of strain on people looking to capture audiences and keep them hooked on their content.įor this reason, here we'll talk about the importance of hooking your viewers to get more likes and engagements. Today, 20 years later, the average person has an attention span of about 8 seconds. Every new trend "demands" attention, thus shortening the time we have to focus on one thing.īack in 2000, in a study done by Microsoft, the attention span of an average person was about 12 to 15 seconds. The abundance of information the average person gets bombarded daily has had an enormous impact on people's attention span. ![]()
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